Area Sales Manager - Catering Equipment

The Job  

​​​​​​​The Company: 

• 40 years experience as a food service equipment supplier.

• Built a business that supplies premium equipment and offers an amazing after-sales support package.  

• Good opportunities to progress within the business 

• On going training and development 

 

Benefits of the Area Sales Manager

• £30k-£35k salary 

• £18k OTE – UNCAPPED 

• £7k car allowance 

• 2 Days holiday + bank holidays 

• Laptop 

• Mobile 

• Pension  

 

The Role of the Area Sales Manager

• Selling across their ranges of Ice Cream Machines, Milkshake Machines, Grills and Rapid Cook Ovens. 

• Average unit cost is circa £6k but can get multi-unit sales. 

• Focussing on selling directly to end-users rather than via dealers. 

• Dealing with independents - so businesses with between 1 and 7 sites. 

• Monday to Thursday on the road seeing 3 customers per day and doing presentations, showing the kit and trying to close orders. Friday from home doing admin, processing orders and arranging appointments for the following week. 

• Selling into the catering industry, any food service business such as seaside kiosks, news agents, bistro's, burger joints, cafe's, hotels etc... 

• Covering the South East – Target is £600k. 

• The role will be 50% new business and 50% existing. 

 

The Ideal Person for the Area Sales Manager

• Doesn't have to be from the Catering industry - wants someone with experience selling capital equipment such as car sales, compressors, refrigeration, ovens, grills, coffee machines, ice cream machines etc... 

• Catering equipment would be great, but must be CAPITAL EQUIPMENT SALES not FMCG 

• Most of the team come from car sales. 

• MUST have end user sales experience. 

• Hard working, driven, self motivated. 

If you think the role of Area Sales Manager is for you, apply now! 

 

Consultant: Bjorn Johnson 

Email: bjorn@otrsales.co.uk 

Tel no. 0208 397 4114 

Candidates must be eligible to work and live in the UK. 

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